Journal of Database Marketing & Customer Strategy Management - Table of Contents alert Volume 16 Issue 2

TABLE OF CONTENTS Volume 16, Issue 2 (June 2009) In this issue Editorial Original Articles Software Review Legal Update Also new AOP Sign up for e-alerts Recommend to your library Web feed Subscribe Advertisement Why not sample the high-quality free content from our Journal of Direct, Data and Digital Marketing Practice? Please visit www.palgrave-journals.com/dddmp/index.html   Editorial Top Editorial John Ozimek J Database Mark Cust Strategy Manag 2009 16: 61-63; 10.1057/dbm.2009.15 Abstract | Full Text | PDF Original Articles Top Potential moderators of the link between rate plan suitability and customer tenure: A case in the Canadian mobile telecommunications industry Ken Kwong-Kay Wong J Database Mark Cust Strategy Manag 2009 16: 64-75; 10.1057/dbm.2009.8 Abstract | Full Text | PDF Ontology-supported database marketing Filipe Mota Pinto, Alzira Marques & Manuel Filipe Santos J Database Mark Cust Strategy Manag 2009 16: 76-91; 10.1057/dbm.2009.9 Abstract | Full Text | PDF Database marketing practices and opportunities in a newly emerging African market Leonard J Paas J Database Mark Cust Strategy Manag 2009 16: 92-100; 10.1057/dbm.2009.10 Abstract | Full Text | PDF Staying customer-focused and trusted: Web 2.0 and Customer 2.0 in financial services Merlin Stone J Database Mark Cust Strategy Manag 2009 16: 101-131; 10.1057/dbm.2009.13 Abstract | Full Text | PDF The four pillars: Developing a 'bonded' business-to-business customer experience Mark Hollyoake J Database Mark Cust Strategy Manag 2009 16: 132-158; 10.1057/dbm.2009.14 Abstract | Full Text | PDF Software Review Top Improving newspaper subscription services Shaun Doyle J Database Mark Cust Strategy Manag 2009 16: 159-167; 10.1057/dbm.2009.12 Abstract | Full Text | PDF Legal Update Top Software patenting in a state of flux Ewan Nettleton J Database Mark Cust Strategy Manag 2009 16: 168-174; 10.1057/dbm.2009.11 Abstract | Full Text | PDF Advertisement Read a free online sample issue of Journal of Database Marketing and Customer Strategy Management - simply visit the webpage at www.palgrave-journals.com/dbm/free_articles.html      To purchase a subscription please visit: www.palgrave-journals.com/dbm/subscribe.html    Feel free to E-mail this Table of Contents to a friend. You have been sent this Table of Contents Alert because you have opted in to receive it. You can change or discontinue your e-mail alerts at any time, by modifying your preferences on your palgrave-journals.com account at: www.palgrave-journals.com/myaccount and log in with your e-mail address and password. (You will need to log in to be recognised as a palgrave-journals.com registrant). If you cannot remember your password please contact customer support at onlinesupport@palgrave.com Copyright © 2009 Palgrave Macmillan Ltd, a division of Macmillan Publishers Ltd. Macmillan Publishers Limited is a company incorporated in England and Wales under company number 785998 and whose registered office is located at Brunel Road, Houndmills, Basingstoke, Hampshire RG21 6XS.